How much budget do you need for testing?

For users without a significant amount of data using Facebook ads, it’s tricky to define how much budget you require. It would technically be 50-100X the cost of the desired action (link click, lead, likes, engagements, sales, etc)


However, the minimum budget to avail of the service is 25/day (min. budget for optimally running 1 ad set)


As per Facebook: Your ad set needs about 50 conversions per week for our delivery system to learn who it’s best to show your ads to, and more conversions are better.


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