What happens after the ads are setup?

Here’s the plan for the next 4 weeks


Week 1


The first week involves testing our audience & message. The ads run at the minimal budget and our goal is to validate our approach. If our approach is validated which happens after 500-8000 ad impressions, we will start to scale the ads.


Otherwise, we update the ads and the cycle repeats.


Week 2


If the previous week was successful, we would have started scaling the ads at a rate of 20-60% every day

This week would give us more results & the picture will start to get clearer from hereon.

We will aim towards 50-100 conversions per ad set per week to optimise the campaign

Depending upon traffic behavior & ads results, it will be clearer what area of the ecosystem we need to work upon.


Week 3


The scaling continues. If the results are exceptional, then we would have exhausted our audience & burned out our creatives

Depending upon the above factors, we will either change the creative and/or targeting or let the ads run & continue to push for our goal of 50-100 conversions per ad set per week.


Final Week


The final week of the service period is when we discuss the performance of the campaign in the past month & discuss the possibilities of renewal of services while the scaling continues.

If there’s a drop in performance, the creatives and/or targeting is upgraded