What is included in the Ad Management fees?

Both tiers include packages with the same features albeit with a different person handling the account

 

DETAILED PACKAGE FEATURES

Feature/Package Starter Advanced Ultimate
Setup ✔️ ✔️ ✔️
Management ✔️ ✔️
Multiple Ad Variations ✔️ ✔️ ✔️
Unique creatives (images/videos/GIFs) ✔️ ✔️ ✔️
Assorted ad copies ✔️ ✔️ ✔️
Extensive market research ✔️ ✔️ ✔️
Detailed demographic profiling ✔️ ✔️ ✔️
1-on-1 support ✔️ ✔️
No. of URLs* 1 1
 No. of starting. targeting options 1 1-3 1-3
Total targeting options 1 As required As required
Custom Audiences If available ✔️ ✔️
Lookalike Audiences If available ✔️ ✔️
10% fee on ad spend ✔️ ✔️
Monitoring ✔️ ✔️
Optimisation ✔️ ✔️
Scaling ✔️ ✔️
Reports ✔️ ✔️
Campaign Updates ✔️ ✔️
Post-launch support ✔️ ✔️
Campaign Blueprint ✔️
Retargeting Funnel ✔️
Pixel Implementation ✔️
Weekly phone support ✔️
Priority support ✔️
Chatbots Basic
Landing Pages Basic
Turn-around-time 1-7 business days 1-7 business days 1-7 business days

*For same project